Online Marketing for Business
Are you thinking of making a website? A digital store? An action on social networks?
The Internet has enormous potential to improve a company’s processes, especially marketing.
But to be successful you must combine business knowledge with an understanding of how the Internet works. Noergia provides its clients with the knowledge necessary to achieve a rapid ROI with the minimum investment in the digital business.
Optimization of Sales platforms
Most digital stores never meet their owners’ expectations at all. We perform studies of any digital sales platform using web analytics, internal and external SEO, online advertising, usability, analysis of the user’s journey, etc. We implement a list of improvement actions that allows to increase the conversion in important percentages.
IMPROVEMENT OF REPUTATION
Certain companies are especially exposed to very negative criticism, justified or unjustified, that make their way into social networks and even the first pages of search engines, so that the first thing someone who seeks the brand reads is dismal information.- Removal of negative texts from the first page of search engines.
- Crisis management in social networks.
- Elimination of comments in forums.
Brand and product visibility
A company that wants to sell, as much in digital as in traditional markets, must have a brand and products visible in digital media. Noergia’s duty is to consider how to increase brand awareness and product visibility.
Launch of New Projects
Selling shoes on the Internet, marketing consulting services or promoting financial products, when a company undertakes a digital project the most important challenge is not the idea, but the development of a viable business model.
In order to find the right model, both income and costs must be worked on. Too often we have seen companies over-investing in technology platforms, while brand and product promotion ran out of funds.
In Noergia we favor creating a minimum viable product with a limited investment, to get experience with that product. The scaling of the project (and the main costs) does not start until all variables are well known.
Our tools
We use both conceptual and technological tools:
- Marketing strategy and plan
- Portals
- Online Shops
- Thematic Blogs .
- Account management on Facebook, Twitter, Linkedin, etc.
- e-mail marketing
- Search Engine Visibility: SEO/SEM
- Online Advertising
- Landing Pages
- Web Analytics
- Online Reputation
- Languages
- Project Management Methodology
Our clients say about Noergia:
“Thanks to the collaboration with Noergia our website Portal Germany went in a few weeks from an average of 15,000 visits per month to more than 70,000 quality visits, thus making possible the take-off of our business.
Markus Schröder, Director of Portal Germany.
“Thanks to Noergia we have considerably increased the visibility of our brand on the Internet. In addition, Noergia has helped us to implement the necessary tools to have a high quality contact with our customers. “
Antonio Rodríguez, director of Lego Robotix Educación.
“Noergia is a serious and qualified company, with a personalized and professional treatment; excellent customer service in the search for the right solution to solve each challenge and good criteria to provide new points of view when adapting to our specific needs.”
Guadalupe Nabas, Marketing Director of FilterQueen Spain.
Examples of projects
Web Design
We do a keyword study and advise the client on the composition of texts, messages and calls to action. From there we create the structure and the design of the web on WordPress platform.
Once up and running, the web must be continuously optimized. That’s why we use CRO techniques.
SEO: Search Engine Optimization
Appearing in search engines by search keywords specific to your business ensures a traffic to your website of potential customers. Noergia identifies those keywords and looks for ways to rank your business in the top positions of Google.
We perform two types of SEO:
- Onsite SEO
- Offsite SEO (Linkbuilding)
Community Management
How to take your message to thousands of potential customers?
Multiple audiences coexist in social networks. Our goal is to find yours and send the right messages.
We manage and enhance your Twitter, Facebook or Instagram account.
We know how to reach your community and we have the tools to do it in a powerful way.
E-mail marketing campaigns
E-mail marketing is the best way to repeatedly reach a potential customer and to subconsciously fix our brand.
Even with the many emails received today by the average Internet user, the mailing list is still the most powerful marketing tool in the digital world.
Noergia designs the best system so that your offer reaches thousands of interested future customers.
