Medical Marketing - Healthcare

Meet Noergia and its team

Marketing for practices, clinics and companies in the healthcare industry

Good patient care, making professional decisions, encouraging word-of-mouth referrals and conveying an image of seriousness. It’s what any practice, clinic or hospital has to do for years to secure a clientele.

This is exactly the same when you want to expand your business by reaching new target groups through online media.

Building trust and conveying professionalism

Noergia brings experience and knowledge in communication from medical environments and provides the tools to reach our clients’ future patients with the right message.

Strategy

Each health center has a limited number of specialties. What is the target audience? How to reach it? Which tools to use? How to interest and seduce the pacient?
Noergia performs a diagnosis and helps the center to define its strategy and translate it into a marketing plan.

Noergia Digital Médico-Sanitario

Tools for digital promotion

While there is no universal recipe for any clinic, there are certain best practices that often lead to success.
Having an online presence through a website and social media accounts is the starting point: publishing content of interest to patients, getting them listed in search engines and advertising in the right digital media are usually part of a successful strategy.

Medical web design

  • Modern and effective design
  • Multilanguage Websites
  • Structure based on an initial keyword study
  • Online stores
  • Integration of conversion elements
  • Customer-specific copywriting
web de congreso médico en Asturias
Scientific Congress Web
diseño de web de clínica de belleza
Clinic's Website
diseño de web de sociedad médica
Web de una sociedad médica
página web para centros médicos y sanidad
Ejemplo de una web para el sector médico
diseño y desarrollo para una web sobre radiología
Ejemplo de web sobre seguridad radiológica del paciente
Previous
Next

SEO: your medical website in search engines

Appearing in prominent search positions for the main keywords describing your services is not only an inexhaustible source of new patients. Still, it is also an essential contribution to your clinic’s reputation.

  • Keyword studies for the business
  • Optimisation of the website for an outstanding natural positioning (insite SEO)
  • Creation of link structures to position terms on the first page of Google (external SEO)
  • Content optimisation: revision of articles so that they appear in search engines. General increase in traffic to the website
hombre sonriente de los 50

SEM + Digital Advertising

Do you need fast results, are you launching a new service, or is your market hypercompetitive? Digital advertising can be the solution to attract new patients.

  • Google Adwords Campaigns for clinics and practices
  • Google Display Network
  • Facebook and Twitter Ads campaigns

Conversion of visitors into patients

A visitor to the web can become a patient … or not.

Everything will depend on how well the process of seduction of the future patient is set up and that there is no “friction”, i.e. that the future patient does not encounter doubts or insurmountable technical errors that make him migrate to friendlier websites.

Noergia is a specialist in visitor-to-customer conversion processes and is certified as such by the Institute Conversion XL.

especialista optimizando una web
Noergia is certified as Conversion Optimizer by the CXL Institue

Creation of medical content

  • Contents are written by specialists.
  • Promotional and scientific articles.
  • Search engine optimization.
  • Promotion in social networks.

Other services:

Reputation enhancement

Nobody is perfect, and we all have customers who have had a bad experience with our service. Sometimes, a negative comment can appear in the least opportune places, for example on Google when searching for the name of our clinic, and can be a significant deterrent to new patients.

  • Identification of problem areas.
  • Elimination of negative comments.
  • Strengthening the brand to avoid future problems.

Active listening

Social networks are an excellent place to detect what is being said about a clinic or medical practices. The best way to avoid brand attacks is to intercept them early; the best way to improve our service is to listen to the patient.

  • Brand monitoring.
  • Identification of trends.
  • Early detection of negative comments.
aplicación móvil para el sector médico

Apps for healthcare businesses

Mobile apps are an essential tool for customer service and promoting a clinic’s services. Training apps, risk calculators, video call appointments or medication management are just a few examples of applications that make life easier for patients and put your clinic in a relevant place, on your patients’ mobile screens.
  • Medical Apps for IOS and Android

Social network management for clinics

For a clinic to have a large community of followers is a continuous breeding ground for patients and a retaining wall against future problems because the best advocate is a satisfied patient.

  • Creation of communities of followers.
  • We guarantee the growth of accounts on Facebook, Twitter, Instagram, Linkedin, etc.
  • Early detection of negative comments.
mano escribiendo analítica web

Autodiagnóstico

Puedes realizar un autodiagnóstico de tu web pinchando en este enlace:

Ir al autodiagnóstico

DO NOT HESITATE TO CONTACT US

We love to talk about newl projects. Contact us without any obligation

Contact us