Medical Marketing - Healthcare
Meet Noergia and its team
Marketing for practices, clinics and companies in the healthcare industry
Good patient care, making professional decisions, encouraging word-of-mouth referrals and conveying an image of seriousness. It’s what any practice, clinic or hospital has to do for years to secure a clientele.
This is exactly the same when you want to expand your business by reaching new target groups through online media.
Building trust and conveying professionalism
Noergia brings experience and knowledge in communication from medical environments and provides the tools to reach our clients’ future patients with the right message.
Each health center has a limited number of specialties. What is the target audience? How to reach it? Which tools to use? How to interest and seduce the pacient?
Noergia performs a diagnosis and helps the center to define its strategy and translate it into a marketing plan.
Tools for digital promotion
While there is no universal recipe for any clinic, there are certain best practices that often lead to success.
Having an online presence through a website and social media accounts is the starting point: publishing content of interest to patients, getting them listed in search engines and advertising in the right digital media are usually part of a successful strategy.
Conversion of visitors into patients
A visitor to the web can become a patient … or not.
Everything will depend on how well the process of seduction of the future patient is set up and that there is no “friction”, i.e. that the future patient does not encounter doubts or insurmountable technical errors that make him migrate to friendlier websites.
Noergia is a specialist in visitor-to-customer conversion processes and is certified as such by the Institute Conversion XL.
Nobody is perfect, and we all have customers who have had a bad experience with our service. Sometimes, a negative comment can appear in the least opportune places, for example on Google when searching for the name of our clinic, and can be a significant deterrent to new patients.
Social networks are an excellent place to detect what is being said about a clinic or medical practices. The best way to avoid brand attacks is to intercept them early; the best way to improve our service is to listen to the patient.
Apps for healthcare businessesMobile apps are an essential tool for customer service and promoting a clinic’s services. Training apps, risk calculators, video call appointments or medication management are just a few examples of applications that make life easier for patients and put your clinic in a relevant place, on your patients’ mobile screens.
Social network management for clinics
For a clinic to have a large community of followers is a continuous breeding ground for patients and a retaining wall against future problems because the best advocate is a satisfied patient.
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