Digital internationalization of companies
Make your company known all over the world
INTERNATIONAL MARKETING FOR COMPANIES
Going out to meet new markets is no longer necessarily synonymous with expensive trips to international trade fairs, trips in search of suppliers or opening branches in distant countries.
Online media now allow companies with a certain type of product a more subtle, more controlled and, above all, cheaper and easier to digest approach for the organization than traditional internationalization. The key is to create remotely, with the help of online media, the three elements that are the basis of the conquest of a new market:
Presence
If there are companies that do not have a physical presence and operate exclusively on the Internet but sell in droves, there is no reason why any company should not do the same. A website adapted to the target country with, for example, an online store with a few selected products and a minimum logistics process to guarantee deliveries is as valid a starting infrastructure as having a warehouse on site.
Brand
Only those who are sufficiently well-known will sell. Visibility is achieved with a good product proposal and advertising in the right environments. Content marketing, presence in search engines and social networks can create a small community of followers around a brand.
Trust
No trust, no sale. In the absence of a visible face, trust is achieved in digital media through repeated contact with community members, answering their questions and providing valuable information.
Once the three pillars established, the internationalising company will have, at the very least, very valuable answers to some fundamental questions:
- Who is interested in your product.
- Who is your competition.
- What prices are handled in this market.
- Is your product competitive?
In many cases, sales are also obtained and, therefore, an embryonic market. Another advantage is that from this embryo, growth in the target country can be managed in such a way that the company’s structure has time to adapt, since the new market will require employees with language knowledge, new logistic processes and adequate financial tools.
Our digital internationalisation services
Noergia’s functions in the internationalisation process are:
- Assess a company's potential for digital internationalisation.
- Advise the company when designing an internationalisation plan.
- Offer the means, tools and knowledge to create the online platform: online shops, websites, blogs, social networks, e-mail marketing, etc.
- Optimise websites and online stores: message, content and SEO.
- Generate the necessary content in the target language to feed the platform.
- Manage advertising in target countries.
- Adwords, FB Ads, Amazon advertising.
- Manage the presence in marketplaces such as Amazon or Aliexpress.
- Create a community of customers with growth potential.
- At the beginning of the internationalisation project, we can act as a contact centre if the company still lacks language skills.
Internationalization Courses
Noergia offers face-to-face and webinar courses on international marketing. See the program and conditions.
Export subsidies
There are national and regional agencies that subsidise SME digital internationalisation projects.
Aid for internationalization in Spain: ICEX
We are consultants approved by the Instituto de Comercio Exterior for digital internationalisation. You can also hire us through the Icex Next service.
Aid for internationalisation in Aragón: AREX
Noergia is a online internationalization agency approved for the AREXDIGITAL program. Arex subsidises up to 50% of the design and execution of an international marketing plan.
Aid for internationalization in Navarra
Noergia provides advisory and international marketing services for Navarran companies through the Internationalisation Bonds for Navarran SMEs.
Aid for internationalisation in Asturias: IDEPA
Noergia provides consulting and international marketing services for Asturian companies through the Institute for the Development of the Principality of Asturias(IDEPA).
Xpande, the internationalization program of the chambers of commerce
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