Digital internationalization of companies

Make your company known all over the world

INTERNATIONAL MARKETING FOR COMPANIES

Going out to meet new markets is no longer necessarily synonymous with expensive trips to international trade fairs, trips in search of suppliers or opening branches in distant countries.

Online media now allow companies with a certain type of product a more subtle, more controlled and, above all, cheaper and easier to digest approach for the organization than traditional internationalization. The key is to create remotely, with the help of online media, the three elements that are the basis of the conquest of a new market:

Presence

If there are companies that do not have a physical presence and operate exclusively on the Internet but sell in droves, there is no reason why any company should not do the same. A website adapted to the target country with, for example, an online store with a few selected products and a minimum logistics process to guarantee deliveries is as valid a starting infrastructure as having a warehouse on site.
hombre sonriente de los 50
girl of the 20ies saying buy now

Brand

Only those who are sufficiently well-known will sell. Visibility is achieved with a good product proposal and advertising in the right environments. Content marketing, presence in search engines and social networks can create a small community of followers around a brand.

Trust

No trust, no sale. In the absence of a visible face, trust is achieved in digital media through repeated contact with community members, answering their questions and providing valuable information.

Once the three pillars established, the internationalising company will have, at the very least, very valuable answers to some fundamental questions:

chica al timón de las redes sociales

In many cases, sales are also obtained and, therefore, an embryonic market. Another advantage is that from this embryo, growth in the target country can be managed in such a way that the company’s structure has time to adapt, since the new market will require employees with language knowledge, new logistic processes and adequate financial tools.

Our digital internationalisation services

Noergia’s functions in the internationalisation process are:

Daniel Martinez
Daniel Martinez
ICT Cretschmar
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Noergia helps us to promote our logistics company in Europe. They are an excellent online marketing service in Spanish, English and German.

Internationalization Courses

Noergia offers face-to-face and webinar courses on international marketing. See the program and conditions.

Export subsidies

There are national and regional agencies that subsidise SME digital internationalisation projects. – Ask us!

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