Conversion optimization
WHAT IS CONVERSION?
Conversion is defined as any measurable relevant action taken by a visitor on a web page. The action can be subscribing to the newsletter, sending a contact email, or purchasing a product.
A conversion has to generate money for the company sooner or later.
What is conversion optimization?
It can be easy or difficult for the visitor to make a conversion. If the whole process of presenting our products or services is simple, straightforward and intuitive, it is much more likely that our visitors will convert. A website with a high conversion rate is valuable because it wins customers.
When does a website sell?
- When it meets expectations
- When it generates confidence and transmits security
- When it generates impulse buying
Methods to increase the conversion rate
Usability test
Verification of the user-friendliness of the website.
Technical check
Elimination of technical errors and inconsistencies.
Sales process check
Verification that there are no technical impediments or comprehension difficulties due to defects in the contents.
A/B Tests
On a page essential to the sales process, changes are made on the assumption that they will bring about an improvement. The new page is tested against the original by alternately showing visitors one version or the other and measuring the resulting conversion on both.
Heat and click maps
By tracking the user's movements around the site, you can learn about their desires, fears and reactions.
Surveys
Asking different types of users provides many indications of improvement.
How do we undertake a web optimization process?
- Analysis of page data
- Development of improvement hypotheses
- Concept implementation: new design and content
- A/B Testing
- Evaluation of the test when it reaches statistical significance. If it improves on the previous configuration, final implementation
- Return to the first step
Do you want a non-binding diagnosis?
We make a brief study of your website and tell you the improvement potential it has.
